Love to Dream

Baby First Limited 10 Moncur Place, Middleton, Christchurch

Need to know

Love To Dream™ is about finding simple, yet genius solutions to everyday parenting and baby needs. It’s what we call ‘everyday genius’™.

Our desire was always to create products that looked great and more importantly provided a solution to a parenting challenge. Functionality, 

usefulness and innovation are key for Love To Dream™. It is vital that we offer products to parents (just like us) that will make their lives 

simpler and less stressful. The Love To Swaddle UP™ is our most well-known product. It’s a wrap that allows your baby to be swaddled in

their natural sleep position, with their arms UP. Arms UP also means baby can self-soothe and comfort themselves back to sleep!
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